Rohit Roy

Rohit Roy

Former News Editor, MarTech Advisor

Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate every area of marketing. His key strengths include utilising marketing automation to support audience development and client campaign execution. His in-depth knowledge of e-mail marketing, newsletter and customer data management, makes him the go-to person for understanding the how-tos of these important categories in the MarTech landscape. Following a Bachelor’s in Computer Science, Rohit is now pursuing a Master’s in Business Administration. An avid runner, he conducts training runs for the city’s marathoners to prepare them for full and half marathons and ultra races across India.  Have a press release or breaking news to share? Email us at: [email protected]
Stories by Rohit Roy
While technology may be evolving, and may present newer vistas for exploration, following these simple steps will make your data-driven...
Datamyx’s offerings boost customer revenues through lead optimization, strategic targeting, cross-selling and retention services.
The term ‘data management platform’ (DMP) has gained importance in today’s data-driven times. It is said to be the main...