Rohit Roy

Rohit Roy

Former News Editor, MarTech Advisor

Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate every area of marketing. His key strengths include utilising marketing automation to support audience development and client campaign execution. His in-depth knowledge of e-mail marketing, newsletter and customer data management, makes him the go-to person for understanding the how-tos of these important categories in the MarTech landscape. Following a Bachelor’s in Computer Science, Rohit is now pursuing a Master’s in Business Administration. An avid runner, he conducts training runs for the city’s marathoners to prepare them for full and half marathons and ultra races across India.  Have a press release or breaking news to share? Email us at: [email protected]
Stories by Rohit Roy
A/B testing is a critical part of paid search success. It has been seen that businesses that do not A/B...
Reach out through social media this Easter to make the best of the retail spending in the holiday period, and...
Marketing is a goal-driven endeavor that is powered by real-time campaign performance and tracking technologies. As a result marketing performance...
Introduction of information technology has been, by far, one of the most revolutionary incidents in the business landscape. Nearly all...
Marketing technology is expanding rapidly as new products and services continue to launch at increasingly shorter intervals of time. However,...
Yelp, the online platform for organic local business reviews, ratings and descriptions, has announced the launch of a new feature...