Customer Experience

What does personalization at scale really mean in practice? How can it impact the customer experience and business outcomes? Marketers...

Marketing strategy, in all its myriad complexity, can be boiled down to a few core principles. One of which being...

Today’s most competitive marketplace isn’t technology but talent. The challenge of attracting and retaining the right talent is particularly acute...

We are all B2B buyers and B2C buyers as well. So, for a moment, forget the analytics, shut down that...

Rob Vandenberg, President and CEO of Lingotek talks about how the faster you can localize and deliver global content to...

Detailed description of how GM implemented customer alignment, results and lessons learned.