Craig Soules is Founder & CEO of Natero, a Customer Success Platform for B2B SaaS companies and the only Customer Success platform to merge machine learning for predicting behavior and big data analytics for deep customer insights, helping SaaS companies maximize customer lifetime value while improving products and processes. Craig has more than 14 years of experience researching databases, information retrieval, storage and distributed systems. He received his Ph.D. from Carnegie Mellon, and afterward spent 6 years at HP Labs leading research and development. At HP, Craig led the team that productized Lazybase.