Secret Techniques to Rank on First Page of Amazon
Are you one of the businesses whose product listing is not visible on Amazon’s first page, no matter what you do? This article by Jayce Broda, managing director, Seller Interactive, will delve into ten secret techniques you can follow to get your product listing on the first page of Amazon.
Are your sales on Amazon not yet improving, no matter how much you try? One possible cause is that your products are not visible enough. To have more visibility on Amazon, you can learn and apply the ten secret techniques discussed below to get your product listing on the first page.
1. Research your competition and analyze their product listings
Before launching your business, one thing you must do is conduct a competitive analysis. It allows you to identify and evaluate your competitors’ strengths and weaknesses. Then, you can use the collected information to compare your company’s products and services and look for points of improvement.
To make this process easier, you can use online tools, such as Crunchbase and SEMrush. These online tools will help you find possible competitors, know what keywords they use in their product listings, and analyze their marketing strategies. Moreover, gather information about your competitors through their social media platforms and customer reviews.
2. Include necessary keywords in the product title, bullets, descriptions, and backend keywords
Amazon uses the A10 algorithm, which analyzes an immense amount of data and considers various factors to rank product listings on the search engine results page (SERP). These factors include the keywords used in the product title, bullets, descriptions, and backend keywords.
FTo add these keywords, you must first ensure that you have done rigorous keyword research to determine which words you should place on your listing. Secondly, consider the keywords you have gathered from your competitive research. Lastly, incorporate each keyword smoothly and strategically to avoid redundancy and grammatical errors. Doing these will allow your products to be more visible to Amazon’s over 2 billion site visitors.
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3. Avoid keyword stuffing
With all the high-ranking keywords you have researched, you might be tempted to include as many as possible in your product listings, even if they don’t make sense anymore. Doing this might give your products a short exposure as you expected, but Amazon’s algorithm can already automatically detect keyword stuffing. As a result, Amazon will downgrade your listing and put your rank lower than your competitors, harming your overall ranking and sales. So, avoid keyword stuffing, and consult an SEO expert if you need professional help with this area.
4. Use high-quality product photos and videos
Besides keywords, Amazon’s algorithm also looks into the photos and videos uploaded on the listing. Amazon has provided guidelines on posting images regarding their file size or background color. So, you must follow these guidelines before uploading because they can affect your ranking.
These digital assets will also help your potential customers know more details about your products to make an informed decision. If you are qualified for Amazon’s A+ content, you must also use this opportunity to add enticing videos. But most importantly, hire a professional to take photos and shoot videos needed for your listing because visuals are powerful materials that can attract potential customers to purchase your products.
5. Price your products competitively
Before launching your products, you must also research how your competitors price their items. Of course, if you are starting, it would be best to price your items a bit lower to test the waters and attract new customers. But you can also choose to price your products higher than others as long as you offer more benefits, such as discounts or free shipping options. Should you need more help with pricing, you can also look for online tools or hire experts.
6. Ship your orders quickly and provide outstanding customer service
Fast shipping motivates many buyers to purchase from a store. For this reason, Amazon Prime users continue to pay for their subscriptions to get their items quickly. If you are not joining in this trend, you might lose a lot of potential customers, and the old buyers might not repurchase anymore.
However, providing fast shipping can be challenging if you sell wholesale on Amazon. To avoid mishaps in the shipping process, you can look for a company offering Amazon wholesale account services. They can pack, ship, and market your products as you handle customer service.
7. Ask your customers to review your products and handle negative comments politely
Amazon’s A10 algorithm also analyzes the customer reviews on your product listings. If you are a new Amazon seller, consider joining the Vine program, where top reviewers can give honest feedback about their experiences. Furthermore, you can leave product inserts asking your buyers to leave reviews on your listing.
If you ever receive negative comments from your customers, handle them professionally and politely. You can ask for specific reasons and guarantee that you will improve your services. Also, check if their reviews are about the product, not the seller.
8. Use Amazon ads when advertising your products
What better way to advertise your products than on the Amazon marketplace itself? Amazon allows its sellers to promote their items in different ways: Sponsored Products, Sponsored Brands, and Stores. The last two are only applicable to sellers part of the Amazon Brand Registry. Using any of the three can expose your products and brand to more customers casually shopping on Amazon. Also, decide how much budget you can spend on these ads to make them visible longer.
9. Offer discounts or free shipping
Aside from fast shipping, shoppers are more likely to purchase products from stores offering free shipping and discounts. Otherwise, they would abandon their shopping carts or look for other stores that offer free shipping perks. So, it would be best to consider providing free shipping options to your buyers. But if this is not possible due to budget concerns, provide them with discounts instead.
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10. Sign up for Amazon FBA
Won’t it be easier to focus on dealing with other areas of your business without worrying about packing, shipping, and customer service? The good thing is that you can achieve this through Amazon FBA. It is a service provided by Amazon to help business owners and third-party sellers sell their products more efficiently.
Through this service, Amazon takes care of the picking, storage, packing, and shipping in place of the seller. Additionally, they handle customer service concerns and product returns. Lastly, they offer Prime shipping, making the delivery faster and customers happier. Being an Amazon FBA seller allows you to dedicate more time to product development, keyword research, SEO, and marketing instead of worrying about logistics.
Conclusion
Getting your product listing on the first page of Amazon SERP might require your patience and careful planning. To accomplish this, you can conduct competitive research and optimize your listings using keywords without committing to keyword stuffing and uploading high-quality photos and videos. Moreover, price your items competitively, ship them quickly, and provide excellent customer service. It would also help if you ask for reviews and handle the negative ones politely, offer free shipping and other perks, and maximize Amazon’s programs, like Amazon ads and FBA. By following these techniques, you can rank higher, gain more sales, and succeed as an Amazon seller.
What techniques have you used to get your product listing on Amazon’s first page? Share with us on Facebook, Twitter, and LinkedIn.
